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Profiles allow households with multiple members to have a truly personalized experience in terms of recommendations, resume watching, recently watched and subscriptions. 

Adding and managing profiles can be performed on the Manage Profiles screen available from settings on TV and PC. 

Each time an authenticated user launches the app and there is more than one profile on the account, a Who’s Watching? screen appears.

Given that phones are not shared by multiple individuals in the same way that a tablet, TV or PC can be, the last active profile on the device will be automatically active for mobile users (i.e., they will not see the Who’s Watching? screen) unless they switch profiles from settings or have just finished successfully entering in their username and password on account with multiple profiles.