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Posted by Dakota Central 12/20/2017 11:20:24 AM

We’re on Your Side as Networks Push for Higher Rates


In our world, winter doesn’t just mean the holiday season, it also means negotiation season. Every year we are faced with negotiating rates for television networks that we carry on our TV service, in order to keep the costs as reasonable as possible for our customers. As we expected, some networks are asking for rate increases well beyond the rate of inflation this year. Even though primetime audiences are in decline, some networks are asking for a rate increase of more than 50%, just this year.

“The logic is baffling,” said Jean Edhlund, Video Product Partner with Cooperative Network Services. “For networks to be charging more when fewer viewers are watching is unacceptable. Providers like Dakota Central must be diligent for their customers and stand up to the networks if needed.” Previously with Fox Sports, Jean knows from the inside how networks operate when negotiating content costs. Jean helps Dakota Central negotiate with content providers like Fox Sports to get the best rates possible for our customers. “We are fortunate to have an industry insider working on behalf of our customers,” said Keith Larson, GM.

We are currently in the process of negotiating agreements for rates that are fair and reasonable with the following networks: ABC, NBC, CW, CBS, and FOX.

For more information on TV content costs and what we’re doing to keep them in check, visit tvonmyside.com. We will continue to be at work behind the scenes fighting for the best rates for our customers. In the meantime, keep enjoying your programming, and thank you for choosing Dakota Central TV!

Want more out of your TV service? You have the ability to watch your favorite shows anytime, anywhere! Visit watchTVeverywhere.com and choose Dakota Central as your provider, log in, and start watching!

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